This survey says 'word of mouth' is the #1 marketing tool:
http://www.marketwire.com/mw/release_html_b1?release_id=104538
Eventhough the research is done for electronic purchases. I believe this is true for any kind of business or service. Think of how many of your puchases (ranging anywhere from getting a mortgage to buying a USB storage device) has been influenced by opinions of your friends and family. Remember how many times you wanted to get opinions from others for things that you were in the verge of buying and cancelled because someone told you that may not be a good idea.
More on this at:
http://customerevangelists.typepad.com/blog/
Wednesday, December 21, 2005
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